Water Free Waterless Beauty What It Means Why It Matters
Water is a mainstay in many beauty products (check out your vanity; you’ll see it listed as the first ingredient for most), so why would there be such a strong push to leave it out? Well, that comes down to sustainability, shelf life, and efficacy. Here, everything you need to know about waterless beauty. As the beauty space starts to move toward greener, more sustainable options, from the packaging used to better-for-the-environment ingredients, one area we’ll start to hear more about is water consumption....